Oxley Insurance Brokers (OIB) has been partnering with businesses to offer expert advice and a wide range of insurance solutions since 1976 and is now 5 branches strong. OIB offer specialist advice with friendly and approachable regional hospitality. Creative by Jam's task was to initially update their logo while retaining a strong link to the original trusted logo. This evolved into the development of a new creative direction which created a more approachable and contemporary customer centric feel and was to be achieved by both the tone of language used and visual styling. While working with OIB for the past 5 years we have designed and developed both print and digital collateral from brand and style guide to corporate stationery, brochures, website, digital and social assets and campaign specific flyers, posters and digital communications.